JUNIOR FIELD MARKETER
FREE STATE
Technical Competency
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Level
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Not required
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Foundation
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Intermediate
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Advanced
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Expert
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1 | Communication | They must be comfortable addressing executives as well as coordinating with operations managers. |
X
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2 | Company & Customer Expertise | One of the primary goals is to nurture strategic relationships with top accounts, so one must possess an in-depth knowledge of the company and its customers. This expertise allows them to identify the best opportunities for growth and service to the client. |
X
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3 | Strategic Perspective | Need to have a strategic perspective that goes beyond short-term gains. They must be able to juggle many moving parts and orchestrate deals and long-term plans that align with a mutually beneficial strategy. |
X
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4 | Skilled Negotiation | To build the lifetime value of their customer. To do this, they not only need to sell to the customer but also negotiate terms so both parties end up happy. |
X
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5 | Value-based Selling | Long-term success depends on being able to demonstrate value to the customer. |
X
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